To the future through the past

enSoie’s story began in 1894 as a silk-trading company. Today the store and atelier are situated in the old town of Zürich and run by founder Monique Meier and her daughters Eleonore, Sophie and Anna. The brand is known for its creativity and artistic explorations. At enSoie we design and produce our products ourselves, partnering always with the best craftspeople and artists to reinterpret traditional techniques and experiment with all kinds of materials. The company aims to offer unique, long-lasting, essential items; precious pieces lovingly designed and produced locally – and sometimes even manufactured in-house, with absolutely no risk to you or our planet.


Founding of the textile company “Königsberger, Schimmelburg & Cie” in Zurich.


The Viennese tradesmen Edmund Brauchbar and the brothers Emil, Sigmund and Jakob take over the business.

Abraham & Brauchbar Family


The name is changed to “Abraham, Brauchbar & Co.”


Rudolf Brauchbar & Co., Zürich. Rudolf und Florie Brauchbar.

Rudolf Brauchbar & Cie.


Rudolf Brauchbar & Co., Zürich. Family Meier


Monique Meier becomes director and opens the first retail store at Oetenbachgasse 13, 8001 Zurich.

Monique Meier in Paris


The name is changed into “Sourire enSoie AG, Zürich”. Textile designer Ines Boesch joins the company.

Monique Meier & Ines Boesch and children


The enSoie rabbit becomes a part of the company’s logo and its products as a cheerful mascot.


The second retail store opens at Strehlgasse 26, with the brand name “enSoie”.
The “Haus zum Kleinen Kindli” was built in the 14th century and rebuilt in the 17th centur, where it got extended to four floors.
It features a 1692 stateroom with stucco ceiling by Samuel Höscheller (1630 – 1713).

Strehlgasse 26


The production of the first enSoie silk foulard. An item that soon became an essential part of the brand identity. Condensing the artistic dreams and wishes in a piece of silk.


enSoie foulards


Costumes for the movie “The Lightmaker” by Dieter Meier.

Light Maker by Dieter Meier


Expansion and assemply of several manufactories. E.g. Ceramics studio: Justyna Babel-Piktel in Pruskow, Poland.

Justine Babel-Piktel


Silver, buttons, jewellery: S.K. Joshi in Kolkata, India.

Radhika Joshi


Goldsmiths studio; Collaboration with the gold- and silversmith, Sebastian Fässler, who leads the studio in the canton of Appenzell, Switzerland for the fifth generation.

Sebastian Fässler


Monique and Dieter Meier take over the majority of shares from “Sourire enSoie AG”.

Monique & Dieter Meier


Further flagship stores open in Düsseldorf, Germany and Palm Beach, USA.
Formulation of an own perfume in Florence, whose traditional making and natural essences allowed only little product quantity.


Opening of the store in New York, USA.


“Hasenzauber” exhibition in museum Bellerive, Zurich.

Hasenzauber Poster


The “Haus zum Kleinen Kindli” at Strehlgasse 26 is listed under preservation orders.

Zum Kleinen Kindli


Anna Meier assumes design and creative direction.

Anna Meier


Opening of the store in Los Angeles, USA. Eleonore & Rafael Palacio Illingworth Meier.

enSoie L.A.


Cookbook by Sophie Meier and Myriam Zumbühl.

Sophie Meier & Myriam Zumbühl


Family Joshi open a partner store in Kolkatta, India.

Team enSoie Kolkata


Opening of the “Café enSoie by VICAFE” at Lindentreppe, Strehlgasse 26, 8001 Zürich.

Le Café enSoie by ViCAFE


Reconstruction and opening of the first floor at Strehlgasse 26.

enSoie house