To the future through the past
enSoie’s story began in 1894 as a silk-trading company. Today the store and atelier are situated in the old town of Zürich and run by founder Monique Meier and her daughters Eleonore, Sophie and Anna. The brand is known for its creativity and artistic explorations. At enSoie we design and produce our products ourselves, partnering always with the best craftspeople and artists to reinterpret traditional techniques and experiment with all kinds of materials. The company aims to offer unique, long-lasting, essential items; precious pieces lovingly designed and produced locally – and sometimes even manufactured in-house.
Founding of the textile company “Königsberger, Schimmelburg & Cie” in Zürich.
The Viennese tradesmen Edmund Brauchbar and the brothers Emil, Sigmund and Jakob take over the business.
The name is changed to “Abraham, Brauchbar & Co.”
Rudolf Brauchbar & Co., Zürich. Rudolf und Florie Brauchbar.
Rudolf Brauchbar & Co., Zürich. Family Meier
Monique Meier becomes director and opens the first retail store at Oetenbachgasse 13, 8001 Zürich.
Yello was formed.
The name is changed into “Sourire enSoie AG, Zürich”. Textile designer Ines Boesch joins the company.
Raphael, Francis, Monique, Eleonore, Ines, Ruben, Sophie and Anna (from left to right).
The enSoie rabbit becomes a part of the company’s logo and its products as a cheerful mascot.
The second retail store opens at Strehlgasse 26, with the brand name “enSoie”.
The “Haus zum Kleinen Kindli” was built in the 14th century and rebuilt in the 17th century, where it got extended to four floors.
It features a 1692 stateroom with stucco ceiling by Samuel Höscheller (1630 – 1713).
The production of the first enSoie silk foulard. An item that soon became an essential part of the brand identity. Condensing the artistic dreams and wishes in a piece of silk.
Costumes for the movie “The Lightmaker” by Dieter Meier.
The company’s premises have been enriched by objects cast in bronze since the late 1980s, such as the dancing rabbits (1987), enSoie’s iconic symbol and lucky mascot, or the grand chandelier (1990). At enSoie we pursue long-lasting collaborative relationships with selected local artisanal manufacturers and partners from abroad.
When you hold our trademark checked Vichy ceramics in your hand, it’s all thanks to Ms Justyna Babel-Piktel and her team. A long-time friend of enSoie founder Monique Meier and a stellar partner since 1990, she was born in 1954 into a traditional Polish pottery family - the master ceramicist and professor at the Academy of Fine Arts in Warsaw knows that all things beautiful are unique and imperfection is a quality. That is why she and her highly skilled team cast and paint everything by hand. Their mastery manifests itself in the intricate details and the one-of-a-kind quality of our ceramic range.
Silver, buttons, jewellery: S.K. Joshi in Kolkata, India.
Goldsmiths studio; Collaboration with the gold- and silversmith, Sebastian Fässler, who leads the studio in the canton of Appenzell, Switzerland for the fifth generation.
Monique and Dieter Meier take over the majority of shares from “Sourire enSoie AG”.
Further flagship stores open in Düsseldorf, Germany and Palm Beach, USA.
Formulation of an own perfume in Florence, whose traditional making and natural essences allowed only little product quantity.
Opening of the store in New York, USA.
“Hasenzauber” exhibition in museum Bellerive, Zürich.
The “Haus zum Kleinen Kindli” at Strehlgasse 26 is listed under preservation orders.
Anna Meier assumes design and creative direction.
Opening of the store in Los Angeles, USA. Eleonore & Rafael Palacio Illingworth Meier.
Family Joshi open a partner store in Kolkatta, India.
Opening of the “Café enSoie by VICAFE” at Lindentreppe, Strehlgasse 26, 8001 Zürich.
Reconstruction and opening of the first floor at Strehlgasse 26.
In spring 2018 we opened our very first kids store 'petit enSoie'.
At petit enSoie we offer unique, long-lasting, essential items; precious pieces lovingly designed and fair produced.
8001 Zürich, Switzerland
Cookbook by Sophie Meier
We celebrated the launch of Sophie's cookbook "Familiengeschichten und Geheimrezepte" with a special dinner at the store. Katja Früh read aloud some family stories featured in the book and Dieter Meier performed some exclusive songs for the occasion.
Photography: Linda Suter
Graphic design: Moiré
Printed in Switzerland